DocSend Dropbox
Challenge
DocSend was competing in the category of sales enablement and losing deals to competitors like Highspot, Showpad and others.
Results
Repositioned the brand to lead from a place of core strength: secure sharing platform.
Identified sticky and repeatable use cases.
Rebranded DocSend to stand out in this category.
Established DocSend as a must-have solution for secure sharing which ultimately led to the Dropbox acquisition.
Maze
Challenge
User research was a stuck, old category with little innovation and sameness in messaging.
Results
Positioned Maze as a Rapid Testing Platform that empowers product teams to test and learn quickly.
New positioning and messaging helped Maze raise $15M in series A funding from Emergence Capital.
Supported Maze's rebranding efforts that helped launch their new.
Orange Charger
Challenge:
Orange, an EV charging solution, for multifamily homes was not gaining traction with its enterprise audience.
Results:
Position Orange charger as a reliable, right-sized charger purpose-built for multifamily homes.
Gained credibility with enterprise customers with a new visual identity and compelling website.
Built a GTM plan that hyper-targeted key geographic regions with awareness building and driver onboarding.
