First Impression Substack.
First Impression is my Substack for startup founders and marketers covering positioning, brand, GTM, and leadership.
A few useful posts are curated here. These were originally posted on my Substack.
What if the problem you are solving is not that urgent?
How to position, brand, and market a product that is solving a significant but not urgent problem.
How do you know if your startup has a positioning problem?
Key symptoms that don't announce themselves and how to recognize them.
Five avoidable growth mistakes founders miss
Answer these simple questions first before spending $$ on growth.
Ready to rebrand? Wait! Read this first.
Save time and money by addressing these key steps ahead of your rebrand or redesign.
